I've recently worked with several of my clients who have stubbornly insist on using their AOL email address for business purposes. They see very little to be gained from using a professional email address that has been set up for each of their businesses. They are so comfortable with AOL that they
Listening to the recent uproar over Facebook privacy settings, and one would think the executives at Facebook were breaking into each and every house and rummaging through your dresser drawers to determine if you wore boxers or briefs, bikinis or thongs. Facebook, like every other business is just that, a business. They
We recently ran across an article on virtue.com that valued Facebook fans at $3.60 each. What does that mean to the small business person? A lot! All of us have limited marketing budgets. We try to do what we can with every dollar we can. There are 400 million people on
This past Friday I had scheduled a newspaper ad with a local daily for one of my clients. The paper unfortunately scheduled the ad for a different day. Ok... honest mistake, however, this retailer had a large Trunk Show scheduled with a representative from France. The newspaper finally came up with an
I’ve been very impressed with two recent campaigns to bring visitors to client’s websites. One was a Groupon promotion where-in the client offered $75 worth of product for $25. Of course the first question you ask yourself, is the profit margin of this client enough to make money doing so? The immediate
