This past Friday I had scheduled a newspaper ad with a local daily for one of my clients. The paper unfortunately scheduled the ad for a different day. Ok… honest mistake, however, this retailer had a large Trunk Show scheduled with a representative from France. The newspaper finally came up with an email blast to 135,000 to make up for the ad missing from the 300,000 papers published daily. I am happy to report that my client’s website received 493 unique visitors from that afternoon email blast, which is about 5 times their average daily web visits. Once again, this proves the strength of online, even though the paper is still stuck in selling………….paper. I wish they would see that they are more than a publisher of print. They can be so much more, if they would only awaken to the fact they are a media organization, not just a printer…..
