I’ve been very impressed with two recent campaigns to bring visitors to client’s websites.
One was a Groupon promotion where-in the client offered $75 worth of product for $25. Of course the first question you ask yourself, is the profit margin of this client enough to make money doing so? The immediate answer is a resounding NO. By itself, that promotion cost money. However, looking long term, the client was able to generate over 700 website page views in a single day (compared to an average 120) and because their average sale is over $350, there are now close to 200 people with a $75 credit burning a hole in their pocket ready to spend over the next several months. So, looking long term, this was a very successful promotion and this particular client will be repeating something similar this Spring.
The second promotion was an animated banner on the Denver Post website. Once again, the response in website page views was a huge bump for the day. While our success with standard size ad banners has been hit and miss, this sizable animated sliding billboard ad on the front page of the newspaper’s website is another winner in a constantly changing and hard to hit advertising media market.
