As any marketer knows, targeting the right people makes things a whole lot easier. Trying to sell mink jackets at a PETA convention or Reelect the President stickers at a Tea Party rally, probably doesn't make a lot of sense, either financially or perhaps even from fear of your own physical well being.
We sometimes think of social media as a sort of geeky often guy thing. In point of fact, social media is used more so by women then men. Women are generally better at sharing, so it only makes sense that the world of beauty products would be big business on social media. Check out
Content marketing is becoming a big thing. Content marketing is the creating and distribution of relevant content to attract and engage your target audience. Blogs for the most part are content marketing. Content marketing however is certainly not limited to blogs. Everything from custom magazines to podcasts, webinars to email are
The old adage says, Time is Money. We all know the longer people spend with a product, the more money there is involved with that product. Big Mac's versus Marriage... OK...maybe too sensitive a comparison, but you get my drift. Advertisers understand this. They are much more willing to spend money somewhere where people will
Sixty seconds for most of us is not a very long time. Many of us can hold our breaths for 60 seconds. There are 1,440 60 second increments (minutes) every single day, 525, 949.766 minutes every year. Yet, online, 60 seconds is a lot! Here is an infographic from socialjumpstart that
