The old adage says, Time is Money. We all know the longer people spend with a product, the more money there is involved with that product. Big Mac’s versus Marriage… OK…maybe too sensitive a comparison, but you get my drift. Advertisers understand this. They are much more willing to spend money somewhere where people will see their ad, than somewhere people will fly by it. There is safety in numbers and safety in time spent with a product. Radio stations sell time spent listening. TV stations sell time spent viewing. So too do newspapers and magazines. Now, social media sites can as well. Take a look at this visual from Statista showing the differences in time spent on Facebook (for example) versus Google+, or Pinterest versus Linkedin. Where do you spend your time? Where do your customers and clients spend theirs?
graphic courtesy of Statista
