As any marketer knows, targeting the right people makes things a whole lot easier. Trying to sell mink jackets at a PETA convention or Reelect the President stickers at a Tea Party rally, probably doesn’t make a lot of sense, either financially or perhaps even from fear of your own physical well being. Knowing where your customers and consumers hang out online is just as important. Men overwhelmingly use Google+ over women, women conversely are the predominant users of Pinterest. This infographic from onlinemba shares some valuable information that can help all of us better focus our online efforts.
