So many of us want to reach our customers and potential customers in whatever manner works most effectively and efficiently. For some of us it might be via print advertising, for others maybe broadcast media. For most of us, social media is on our lists of must haves. Twitter? Facebook? Google+?
We love these statistical infographics. As social media becomes an ever more important part of all our lives, we are adding data to these sites at exponential rates. We move the equivalent of most desktop computer's hard drive space in internet traffic a thousand times over every minute of every day.
The question just about every business asks about social media is how it can and will drive sales. A lot of companies will tell you they can accurately measure the ROI of social media, but in truth all they measure is the immediate affect of any campaign. How many of us
Social media has revolutionized many things, from how we search for things, how we share our experiences, to how we complain as well. Social media has given new voice to letters to the management, one that can not be as easily ignored. Sites such as Yelp, Google, Citysearch and so on
Online advertising is a growth industry. Over $35 billion was spent on online advertising in 2012, a 14% increase over 2011 and is on track to pass $40 billion in 2013. There are a multitude of players from AOL to Yahoo, but the two largest players today are Google and Facebook. Here is
