The question just about every business asks about social media is how it can and will drive sales. A lot of companies will tell you they can accurately measure the ROI of social media, but in truth all they measure is the immediate affect of any campaign. How many of us get a customer walking in from a post card mailing months ago, or with a newspaper ad from weeks ago. Even then, customers don’t always give the information you are seeking in tweaking your marketing. Even before the age of social media, I remember how often the size of our Yellow Page ad become magically larger every time we started a new radio campaign and so on. ROI is a long term measurement and investment. One thing is for certain however. Social media sharing does drive sales. The folks at AddShoppers have done their homework, evaluating $5 million worth of eCommerce transactions to give a value to social sharing which they put in this infographic. What are your thoughts about their conclusions?
