Social media has revolutionized many things, from how we search for things, how we share our experiences, to how we complain as well. Social media has given new voice to letters to the management, one that can not be as easily ignored. Sites such as Yelp, Google, Citysearch and so on encourage user reviews and users are reviewing in ever increasing numbers. ExactTarget has outlined the 5 types of complainers and the best strategies for how to deal with them. How do you deal with negative reviews?
