Do online reviews affect consumer spending? Yes, they do. How much so depends on how and where the reviews are found. We've been researching this subject a lot for a presentation to a group of optometric practice owners this weekend and our findings have been encapsulated very well in this infographic from the
Heard about Google Glass? This futuristic device that beams the internet right into your eye and ear is becoming a reality. Google recently released a test version to 8,000 winners of a contest for $1,500 each to try out this new device. While the price is certain to come down to
The popularity of social media has grown to such high levels of engagement that marketers are now moving serious advertising dollars into various platforms. The folks at Go-Gulf have put together this infographic on how big companies are now allocating their advertising dollars online. Where do you invest your budget?
Do you post photos online for your brand? What venue works best for you? Facebook? Pinterest? Twitter? LinkedIn? Instagram? Until Decemeber of 2012, users were able to integrate their Instagram onto Twitter. They have since become competitors. This infographic from DNA shows how social partnerships affect brand engagement.
While traditional analog advertising continues to decline in such mediums as newspapers and local radio, online advertising is growing rapidly, in particular social media advertising. The reasons are simple. Forgetting the obvious cost differences, social media advertising provides a much more targeted environment for your advertising. Want to reach golfers? Promote to
