While traditional analog advertising continues to decline in such mediums as newspapers and local radio, online advertising is growing rapidly, in particular social media advertising. The reasons are simple. Forgetting the obvious cost differences, social media advertising provides a much more targeted environment for your advertising. Want to reach golfers? Promote to people who “LIKE” golf, instead of just advertising in the golf portion of the newspaper. Want to reach consumers who might like a dress their favorite singer or movie star was photographed in? Promote to people who “LIKE” that celebrity. Here is an infographic by the folks at uberflip showing how social advertising is gaining ground.
