Do online reviews affect consumer spending? Yes, they do. How much so depends on how and where the reviews are found. We’ve been researching this subject a lot for a presentation to a group of optometric practice owners this weekend and our findings have been encapsulated very well in this infographic from the folks at PeopleClaim. (Timing is everything huh?) What has been your experience with reviews for both your own shopping and for your business? What reviews do you research online and what reviews do you trust?
