Late in December the Wall Street Journal reported that advertisers spent more money in online advertising in 2010 than newspaper print advertising for the first time in history. If you needed any further proof that traditional advertising is changing and the world is moving online, here is your proof. According to
Remember the brouhaha about telemarketers calling your phone just as you sat down for dinner? It took a while, but finally Congress and the Federal Trade Commission weighed in and gave consumers a way to opt out of being called by telemarketers, the infamous DO NOT CALL registry. You go online to donotcall.gov and
Only the date of this announcement should be a surprise to anyone following advertising. Internet advertising (including mobile) has surpassed newspaper revenues for the first time in 2010, reported Advertising Age today. The growth of internet advertising has been steadily climbing year after year at the same time the stories of the
The Nielsen Company, long known for their measurement and television ratings systems has called it quits on trying to crack the US radio ratings market so long dominated by Arbitron. Nielsen will continue to measure radio markets overseas.
How would you like a potential customer to take a picture and have their phone automatically call you? Or perhaps you would prefer their phone go directly to your website. Maybe you would prefer their phone create a text message, locate your practice on Google Maps, or even add all your contact
