Only the date of this announcement should be a surprise to anyone following advertising. Internet advertising (including mobile) has surpassed newspaper revenues for the first time in 2010, reported Advertising Age today. The growth of internet advertising has been steadily climbing year after year at the same time the stories of the decline in print advertising have also grown exponentially. This news now makes internet the 2nd largest advertising medium, behind television. Anyone care to predict when these two will switch places?
