eMarketer reports that US marketers will spend over $3 billion to advertise on social networks in 2011. That's an over 50% increase from last year. Marketers will spend almost $6 billion on social networks worldwide in 2011. It is predicted that $4 billion of that $6 billion will end up on Facebook.
We've all heard the stories of those who have lost jobs due to their posts or rants on Facebook. We've heard the stories of divorces from spouses being contacted by former boyfriends or girlfriends. We've also heard or read of the horrific murders related to Facebook posts. This is not a
Online shopping continue to grow and break records as consumers become more comfortable buying online. According to comScore, online holiday sales increased 17% over 2009. Special thanks to Marketing Charts.
eMarketer recently put together a nice graph from a StrongMail survey of business executive about their marketing plans for 2011. Both email marketing and social media spending are to see large increases this year, followed by SEO/PPC, mobile advertising, advertising in general, and direct mail. Budgets will be increasing, a sign many
ForeSee released results recently from a survey of close to 10,000 people taken over the holidays recently about what influenced internet customers purchasing decisions. Email was far and away the leader with 19% of respondents saying a promotional email influenced their decision. 8% said they were driven by search engine results and
