So then I took my turn Oh all the things I've done And it was all yellow I drew a line I drew a line for you Oh what a thing to do And it was all yellow Some of the lyrics to the wonderful Coldplay song, Yellow. Yellow's turn in advertising
This past Friday I had scheduled a newspaper ad with a local daily for one of my clients. The paper unfortunately scheduled the ad for a different day. Ok... honest mistake, however, this retailer had a large Trunk Show scheduled with a representative from France. The newspaper finally came up with an
I’ve been very impressed with two recent campaigns to bring visitors to client’s websites. One was a Groupon promotion where-in the client offered $75 worth of product for $25. Of course the first question you ask yourself, is the profit margin of this client enough to make money doing so? The immediate
There is a new trend I’ve noticed the last few months of companies presenting themselves to unsuspecting retailers with tall tales that by signing on to their local service these retailers will somehow appear at the top of the list in Google searches. One company explained to me just a few months
