Try as we must, none of us are machines. Though many of us work very hard and put in many many hours towards making our businesses successful, we all waste time. Whether it is mindless internet surfing, online shopping, catching up on social media, or long coffee or lunch breaks, I don'[t
There is no question the marketing landscape has radically changed with the advent of social media. Instead of the uni-directional messaging that has been the staple of all advertising since the inception of promotion, we now operate in a multi-directional environment where consumers are as much if not more in charge of
The mobile revolution is here. Almost 80% of Facebook users access the popular site via mobile every month and 60% of Twitter users do as well. Even the business powerhouse site LinkedIn has seen a 250% increase in mobile pageviews in the last year. More and more people are accessing the internet
We know a number of companies who are still wrapping their arms around advertising on the radio and aiming for television advertising in their markets. In our opinion a great marketing plan for 1993 or even 2003, not as much so for 2013. Today, a business who wants to compete for the
You've probably heard the term "big data" bounced around this year. Since just about everything we do online is recorded, the government and businesses alike are able to take all that data and glean trends about people in general and more specifically individuals. Putting aside how our government spies on us, businesses
