There is no question the marketing landscape has radically changed with the advent of social media. Instead of the uni-directional messaging that has been the staple of all advertising since the inception of promotion, we now operate in a multi-directional environment where consumers are as much if not more in charge of our brands and our messaging. Companies who fail to realize that the public are in control of their reputation will fall far behind those companies who not only create dialog but engage in that dialog regularly. Here is an infographic put together by the folks at Marketo showing how companies are making the shift to content marketing. Are you?
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