Close to 75% of small business employ no one to manage their social media.They are small businesses after all and in small businesses many people wear many hats. Is this the right choice however? Social media is big and it's important. More importantly, it is always in a state of change and flux. Should
The popularity of social media has grown to such high levels of engagement that marketers are now moving serious advertising dollars into various platforms. The folks at Go-Gulf have put together this infographic on how big companies are now allocating their advertising dollars online. Where do you invest your budget?
Do you post photos online for your brand? What venue works best for you? Facebook? Pinterest? Twitter? LinkedIn? Instagram? Until Decemeber of 2012, users were able to integrate their Instagram onto Twitter. They have since become competitors. This infographic from DNA shows how social partnerships affect brand engagement.
While traditional analog advertising continues to decline in such mediums as newspapers and local radio, online advertising is growing rapidly, in particular social media advertising. The reasons are simple. Forgetting the obvious cost differences, social media advertising provides a much more targeted environment for your advertising. Want to reach golfers? Promote to
Social and digital media have exploded over the last several years. Between 2009 and 2012 social media grew 238%, to the point where well over half of adults are regularly engaged with social media. This infographic from Scarborough, a leading market research company, gives us a good look at the rapidly
