You've probably heard the term "big data" bounced around this year. Since just about everything we do online is recorded, the government and businesses alike are able to take all that data and glean trends about people in general and more specifically individuals. Putting aside how our government spies on us, businesses
Big Surprise...right? Customers care about how you care about them? When we spend our heard earned money we want value for whatever we buy. We want to know the place we choose to spend that money cares about us and not just our money. Turns out customers care just as much how
There are a lot of social media networks out there, all clamoring to attract users and businesses alike. Pinterest, has exploded in both popularity and in business effectiveness since opening up to users back in 2010. In 3 1/3 years it has ballooned to over 70 million users worldwide. More importantly for
The key is better status updates. As we shared last week, we all are inundated with hundreds of social media messages everyday. So much so, that ignore most of them, just to keep up. That means to get noticed, we all have to work a little harder and a little smarter to
Why do most of us use social media for our businesses? To generate more leads and more business of course. Social media has proved its worth many times for many businesses. Over 34% of marketers say they have generated leads using Twitter and more than 77% of consumer marketers have said they
