We all make assumptions about who reads our business emails and when our customers react best and to what. Many of us have measured audiences and tested emails to see what works and what doesn't. We still run into customers who have a lot of assumptions about email marketing, mostly from hearsay.
Did you know that 49% of consumers buy a product based on a positive social media post? That's up from 20% from just 3 years ago.In 2013 some 46 million adults will use some sort of mobile coupon to save a few dollars on a purchase. Is your business participating in this
This being the busiest time for most businesses, customer service tends to lessen. This hasn't gone unnoticed by most consumers. The following is an infographic by the folks at Aspect showing how people care about customer service.More importantly, knowing customer service tends to be lousy this time of year gives you the
While we write pretty regularly about the importance of social media, we don't want to forget how important email marketing is. Did you know that consumers who receive marketing emails spend about 83% more? Check out this infographic from the folks at Sikich and don't forget to email this holiday season.
You can't please everyone....but you can try. The worst thing any company can do is leave complaints unanswered...even if the complaints are totally unwarranted. People today expect companies to value them more than they value the transaction. If you don't provide the customer service they expect, someone else will. This infographic from
