We all make assumptions about who reads our business emails and when our customers react best and to what. Many of us have measured audiences and tested emails to see what works and what doesn’t. We still run into customers who have a lot of assumptions about email marketing, mostly from hearsay. The truth is, some of those assumptions are just not accurate. The folks at Alchemy Worx have put together their list of the 7 myths of email marketing which are surely worth a once over by everyone sending out emails in this day and age.
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