Have you lost a friend on a social media network based on a post? I think many of us who are active have either posted things some didn't like or seen things posted by others we didn't like. Certainly such divisive events such as the past election, gun control, taxes, and
Close to 75% of small business employ no one to manage their social media.They are small businesses after all and in small businesses many people wear many hats. Is this the right choice however? Social media is big and it's important. More importantly, it is always in a state of change and flux. Should
Making predictions is not always easy. Remember President Romney's inauguration? Or the huge snowstorm that was predicted for your city this past winter that turned into an inch or two of snow instead? Well, Cisco has laid out this prediction for the amount of traffic that will transverse the internet in a couple
Have a smart phone? More than likely you are among the 70% of people who have searched for something on their mobile phone, tablet or laptop that have led to action within the hour online. Last year, Google's ad revenue skyrocketed from $2.5 billion to $8 billion, fueled by the wide adoption
Do online reviews affect consumer spending? Yes, they do. How much so depends on how and where the reviews are found. We've been researching this subject a lot for a presentation to a group of optometric practice owners this weekend and our findings have been encapsulated very well in this infographic from the
