As a society we have a vision of the creative types who populate Madison Avenue. From Darren Stevens of the 1960's TV series Bewitched to Don Draper of today's hot show, Mad Men, we admire those in the advertising business. Of course, we romanticize this business, just as we do with most businesses
Many of us are spending a considerable amount of time with Social Media for our businesses. How do we know what works? How do we measure our Return On Investment whether the amount of time involved or the cost of doing our Social Media? Here is an infographic from MDG Advertising that
As designers, we try to be cognizant of what makes a good design. Clients, good or bad, have their own ideas as to what they want to see, and in some cases good collaboration makes for good design. On the other hand, if most clients were good designers to begin with, they probably wouldn't
Advertising use to be easy...or so we tell ourselves today. When I started in the business several decades ago, we chose between newspaper, radio, and television for the most part. Occasionally we might look at a billboard or a magazine, but it was mostly the big 3 then. Today the world has
For sheer size, Facebook with over 750 million members of course crushes Twitter's 200 million member roster. However as we have discussed before, knowing who your audience is and who you wish to reach is more important that sheer size. Here is an infographic by the folks at BuySellAds that dives into
