Advertising use to be easy…or so we tell ourselves today. When I started in the business several decades ago, we chose between newspaper, radio, and television for the most part. Occasionally we might look at a billboard or a magazine, but it was mostly the big 3 then. Today the world has moved online. Back in the day we thought we had a fragmented market with two daily newspapers, 4 commercial TV channels, and 3 dozen radio stations to choose from. Today (in Denver) there is only one daily newspaper, a half dozen local commercial TV stations, hundreds more cable TV channels, over 50 radio stations, billboards, outdoor shelters, public transportation, over a dozen magazine each and every one with a web site. Not to mention the thousands of online sites with local advertising possibilities. Of course with all this fragmentation comes opportunity. Where the old days messages were BROADcasted, today we are able to NARROWcast to specific ages, genders, interests, and so on. Here is an infographic by MDGadvertising showing how advertising is changing in the digital age.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Feature image courtesy of AMC TV