There is no question the marketing landscape has radically changed with the advent of social media. Instead of the uni-directional messaging that has been the staple of all advertising since the inception of promotion, we now operate in a multi-directional environment where consumers are as much if not more in charge of
Eight of every ten persons between 15-35 use social media with Twitter adding more members of Generation Y than Facebook. Most Millennials use 2.5 networks with 60% of them considering adding more. Here is an infographic from the folks at Insites Consulting giving us a look at what Millennials look at and
The more a shopper is able to research a business or product online through social media channels, the more likely they are to make that purchase. Since people trust peer recommendations over any form of advertising and since they are spending close to 1/4 of their time online on social media, it
It seems no matter how fast we think our internet is these days, it's never fast enough. We can remember waiting 15-20 minutes to download a photo from a BBS site back in the 90's only to find out we already had that photo and someone had just renamed it. Today that
We are all concerned with the traffic we get to our websites. We are all looking at how to get more people to visit us and hopefully purchase our goods and services. So how do we go about doing so? This infographic from BWHGeek outlines a number of great ways we can
