Those of us who build websites for a living have multiple masters. The first is of course our client. The second and most important is our customer’s audience or prospective audience. They are the ones who will ultimately make our customers money. Lastly, and certainly not last, are the search engines and by that we mean primarily Google. Google should always be in the back of our mind when building a website. How the mighty search engine wants our websites to perform, how they want our websites to appear, how they want our website structured should always play a part of how every modern website is designed and launched. The folks at DCI  put together this infographic sharing many of the factors every business owner, website designer, and website developer should pay attention to.