Here we are at the height of the summer travel season and our mobile devices have never played a more important role than they do today. The folks at Opera Mediaworks recently surveyed 1,000 mobile users to ask about the travel planning habits and found the mobile is the number 1 platform for travel research and booking, with 66% of respondents doing both on their smartphones instead of their desktops. This survey demonstrates the power and reach of mobile in how we do so many things and that reach of mobile over desktop is only going to grow over the next several years. Do you use mobile for your travel plans?
