So many marketers spend much of their time targeting 18-34 year olds. Why? As we age, we tend to become loyal to brands and products. Companies tend to spend a lot of money trying to reach audiences before those loyalties become habits. Like any demographic group however, Millenials are not one hemogenic target, but many targets within the age group. The folks at Turn understand this and have shared this infographic for us all to learn from and use to our benefits.

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