More and more businesses are spending time with social media. Yet so many of them have no clue what to do or where to do it. Worse yet, they put the future of their business in the hands of their youngest employee or intern as if being young were the key to understanding social media. By that same logic, you should put your most hormonal employee in charge of Human Resources and your biggest employee in charge of your company picnic. Doing right by social media is understanding your business, where it has been and where you want it to go. It is understanding who your audience is and what they desire and want from your business. It is understanding how you can provide for those needs. The folks at Digital Information World have shared this infographic with us to help us better understand social media and establish a good solid strategy moving forward.
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