There was a time not all that long ago when not reading the daily newspaper left you to be considered by others as uninformed. It was a time when the phone book could virtually hold a house down during a hurricane and popular radio and TV stations shares were easily in the double digits. If you wanted to advertise, you knew who you needed to call as the choices were pretty limited, especially by today’s standards. Today we live in the age of the smartphone, the tablet and social media as a major source for news in real time. With those shifting eyeballs, so too has advertising dollars. Digital media advertising is fast approaching $50 billion a year. The folks at Fusion 360 have put together this infographic outlining the move from traditional advertising to digital advertising spelling the slow death of 20th century ads and the rise of 21st century opportunities.
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