For most of us marketers, we believe in being efficient with our time and our resources. We have no desire to scream out into an empty lot when we can turn around and address a bust street. We all know social media is big, with millions if not tens of millions of people possible exposed to your messages and potentially your stores and products. So, which social media sites work best? As with most marketing, it all depends on what you are promoting and who your audience is. The folks at Shopify have put together this infographic showing which platforms work best and for whom.
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