If you conduct e-commerce, you know shopping cart abandonment is a big thing. If you are considering entering e-commerce, you should know shopping cart abandonment is a BIG thing. This year alone, some $4 TRILLION work of merchandise will be abandoned in online shopping carts. Even more merchandise and dollars will be left behind in 2015 if trends continue. How can those of us who do online sales reduce abandonment? The folks at dotMailer have some great suggestions in this infographic.
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