Social media has changed the world. While there are still many many people who see it as nothing more than a fad, or a waste of time, the facts counter that argument every time. Sure, there are way too many cat videos or Ice Bucket Challenge fails online. That being said, social media is where people’s attention and time is being spent. Some 90% of the world’s data was created in just the past two years. The folks at Outmarket have put together this infographic on both the good and bad regarding social media marketing.

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