When it comes time to measure what we do every day it often comes down to Return on Investment, or ROI. How much time we spend doing anything is measured against the return of doing that thing. If for example you spent half your budget advertising on a billboard 10 miles outside town, you would want to know how that advertising is working to help your business would you not? The same can be said of your social media efforts. The folks at ExactTarget have out together this infographic sharing how we measure our social media success.
