Nearly 83% of consumers name color as the primary reason they purchase a particular product and nearly 93% of us judge a product based on the visual appearance of how that product is presented to us. Any reason having the right logo, store design, and color scheme is so important to the success of your business? The folks at WebpageFX looked at various logos and how their color affects what we think of the company.

20130408-TopRankTeam-Psychology of colors