Social media is no longer a fad. It is an integrated part of our society and our lifestyle. In 2012 every major social media network surges ahead to record numbers of active users and those numbers will continue to grow during 2013. Which social media network should you and your company invest your time, your energies and your budget? Part of that answer depends on who you are trying to reach. B2B companies engage customers and potential customers differently than do B2C marketers. The other part of the answer is engaging in networks where there is passion. People who use Facebook regularly engage their customers with more passion on Facebook, that they do on Google+ for example, and vice versa. Here is an infographic from the folks at Brafton have handicapped the race. Which networks have you found the most success on?
