Your corporate logo says a lot about your personality as a business and how you wish to be perceived. Your corporate logo tells a story whether you know it or not. From the typface you use, the colors you select and the image elements you incorporate into your logo, people form an opinion about your business before they ever walk through your door. Large companies spend a fortune tweaking their logos over the years…sometimes for the worse, most for the better, trying to keep up with societies changing tastes and values. Here is an infographic from the Logo Company showcasing some famous logo changes over the years. What sort of work went into your logo?
