A lot of business don’t really understand social media. They think creating a blog or a Facebook page is enough, but as most of us know, there is far more involved in becoming successful with your social media than just creating a place for people to land. You have to be involved and involve your audience as well. While I grew up thinking the 4 c’s were all about diamonds, here is a great infographic by the folks at UMB Tech showing us the 4 c’s of social media in an easy to understand way. How much of this do you do with your social media?