SEO has sure changed over the years. There was a time when tricks were the thing…. when you could add the word “sex” to just about any web page to help that page show up in search results. As SEO evolved we remember other tricks like hiding white text on a white background keyword stuffing in other aspects of the page. We remember link farms where you could buy or trade links and any number of other tricks that have evolved over the years until Google made a priority out of getting good, accurate, content rich search results with algorithm changes named Panda, Penguin and now Hummingbird. Here is an infographic outlining Panda and Penguin (pre hummingbird) that we still think holds a lot of weight with good advise as to how all our websites are measured and what we should go to maximize results from the folks at Fuzz One.
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