Since our ancestors started drawing on the walls of caves, we have used icons to signify ourselves and our institutions. Those icons evolved into logos and today a logo can help make or break how people perceive your business. The right logo can significantly help sales, the wrong one, kill sales. Here is an infographic from JustTheFlight showing how airline logos have changed over the years…some for the worst, most for the better. What do you think of the newest versions of their logos and where are they headed in the next generation?