Last Sunday’s Super Bowl was filled with television advertisements, each costing an average of nearly $4 million to air during the game. Companies trip over each other to be a part of this sports extravaganza and have for almost 50 years. Who can forget such classic ads such as Apple’s 1984 introduction of the Macintosh computer during Super Bowl. Americans however are becoming ever more skeptical of the claims made by advertisers, which is why so many of the best ads we remember year after year make no claims, just entertain. Seems getting all of us talking about their commercials are more effective in brand awareness than what the spot might actually be asking us to purchase. Here is an infographic put together by the folks at Lab42, that brings statistics to those thoughts. What is your take on the claims made by advertisers, no matter what medium they use?
