We work with a number of retailers across the country. One persistent challenge shared by every single one from coast to coast is how mobile devices are changing the face of retailing. The question is whether it is good or bad for retailers. It depends on who you ask of course. There are retailers, like there are people, who think the world should never change…who are happy with the status quo and feel threatened every time new technology or new concepts infringe into their bubble. There are those who look at every new advance and technology as an opportunity to grow and enhance their business. No matter how you run your business and what your outlook is, the one certain thing in life (other than taxes) is change. We all know things change.
64% of smartphone owners shop online using their devices. Do you know of anyone when getting a new phone isn’t getting a smartphone? Well over half of all Facebook users said they would discuss a product or service online if they were offered some sort of deal. Whether you sell online or not, we are all facing challenges unheard of and even unimagined a decade ago. Within the next two years it is estimated the internet will influence well over half of all retail sales. Take a look at this infographic from Symphony Teleca for more on how social media is changing how we shop.
