Despite the Bing/Yahoo partnership and an increase in searches on both sites, even combines, they pale to the power and popularity of the search engine giant, Google. Google dominates search with a close to 70% share of the market. Almost all of Google’s $38 billion in income comes from the small ads atop and alongside search results. Consider this fact, only 20% of total clicks from search come from those ads. Here is an infographic from Statista and Creative Commons giving a graphical update to how we search.
