Every website has a certain amount of bounce. That is to say the percentage of people who come into your site, take a look at the one page they came into and then back out and go somewhere else. They don’t stay on your site or look any further. This is why we work with our clients to try and make their home page a little better looking, a little more engaging that most…so there is a better chance someone will take the time to explore further. Even the best of websites will have people who might come in by mistake or not find what they feel they are searching for on the front page and leave. This infographic from Kissmetrics helps us understand what hurts us and what helps us with our bounce rate. How does the bounce rate on your site compare to these stats?
