Social media was pretty new to a large number of Americans including campaign staffers back in 2008. President Obama has almost 20 million Twitter followers and over 28 million Facebook fans. Mitt Romney has 10.5 million Facebook fans and 1.5 million Twitter followers. Does social media influence elections? We are about to find out this coming week as America goes to the polls once again. The two campaigns are reportedly spending up to 12% of their budgets on digital media or close to $160 million. That’s an over 600% increase from 2008. This infographic from Veritcal Measures shows us how Presidential campaigns have changed in modern times and utilized various medias.
We hope no matter who you support (even if we strongly disagree) that you will vote this coming Tuesday.