Businesses both large and small are using social media to try and reach a broader audience and attract more customers and more sales. We hear a lot of small companies say they can’t afford the time, the money, or the resources to social media because they are small. The very fact that they are small is the very reason they need to devote time, money and resources towards social media. Facebook didn’t start off with a billion active users. In 2003 when it was founded, it had 450 users on the Harvard campus. Twitter didn’t start with hundreds of millions of users either, but as a short text message in 2006. Today, both of these companies help shape the political and social landscape we live in through people power. Social media sites are a great equalizer. The Arab spring, Hurricane Sandy, the Japanese Tsunami of 2011 were all events brought to us through social media instantly in a way no traditional media ever has been able to touch.
Small businesses are able to reach out and touch not just their own customers, but thousands, even tens of thousands of potential new customers through the exponential reach of social media. This infographic from Vertical Response shows how much time small businesses are spending on social media. How much time are you and your business spending reaching out via social media?
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