We all value our privacy. Sometimes too much. How many times have you been upset reading about how one company or another violated someone’s privacy? I heard tale this morning on NPR about a story where the pharmacy at a large discount big box store would call people to pick up their medication by full name and drug prescribed. So much for any privacy there huh? I’m sure it was done to prevent confusion, but the tactic was not well thought out obviously. At the same time many of my friends are posting this long script on their Facebook pages that supposedly forbids Facebook from disclosing, copying, distributing contents from their posts. This is a hoax that runs rampant through Facebook every few months these days. The very nature of Facebook however is elimination of privacy. Most social media is. We tell people where we shop, what we like, where we are, what we are doing, right as we are doing it. Who would have thought 10 years ago you would tell the world what you had for dinner last night?
We also value personalization. I don’t wear dresses. Never have. Never will. Why would I want to see ads for dresses, unless they are aimed at me for holiday’s such as Mother’s Day? Don’t you love logging into Amazon and having them present you items you find interesting because of past surfing habits? Sure there are a few weird suggestions, but the folks at Amazon and many other sites work hard and getting personalization ever better. Ever looked at a vacation spot online only to be presented ads for hotels and travel to that place for weeks to come? It is both scary and cool at the same time. Here is an infographic from Accenture about how personalization is starting to win the battle over privacy. Which do you value and why?
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