Whom do you trust more, a celebrity endorser (even one who truly uses or believes in the product) or a friend? Since the dawn of advertising (or time) this has been a debate that has occurred within every marketing department. Does the fact that X movie star uses that product or you know 2 of your friends that use that product motivate your purchase more? It really comes down to who has more passion for a product. Certainly the influencer reaches more people, but the advocate truly believes in it. According to this infographic from Convince&Convert, the brand advocate has a much stronger influence on our purchase decisions over the influencer. Check it out for yourself. Do you agree with the conclusions?
[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
