Nearly 83% of consumers name color as the primary reason they purchase a particular product and nearly 93% of us judge a product based on the visual appearance of how that product is presented to us. Any reason having the right logo, store design, and color scheme is so important to the
We see logos day and and day out. Morning, noon and night, we are bombarded with logos good and bad that excite, bore, or elicit nothing from us at all. Logo design is both an art and a science. Much of the science is psychology and how we feel about the color,
Happy Monday... one of the least productive days of the week. Between getting back into work mode from the weekend and management's poor choice of meeting days, Mondays don't make for very very productive days for most companies. That and Fridays with people's desire to get out of the office and start
Color is very important in marketing. Major companies do and small companies should pay attention to the colors they use and how they affect the message we are sending out customers and prospective customers. Here is an infographic from a few year ago that's just as informative today about the psychology of
Most likely you compete with other businesses in your corner of the world. Whether that is your immediate neighborhood, your side of town, your entire city, or even your state, we all have our own DMA or Designated Market Area. Most of our customers too are looking in our DMA. Who wants
